Waitrose launches online surprise flower delivery service

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Now you can treat yourself to your weekly shop at Waitrose & Partners as the supermarket has just launched a new online flower delivery service giving you the option to add a mystery bouquet to your grocery order.

On request during the checkout, a box of flowers will be delivered to you at the same time as your purchases. Each bouquet, for £ 15, offers an element of surprise as you won’t know what type of flower it is until you get to your doorstep.

This is perfect for those who want to buy flowers to have fun and are guaranteed to brighten up every corner of your living space. Waitrose promises customers can look forward to “beautiful seasonal flowers” chosen by one of their experts, which could include sunflowers and peonies in the summer months, lilies and roses in the fall, and bluebells. and tulips in spring.

The new service is currently being tested for online deliveries in the London area, but Waitrose plans to roll out the service to other areas in the near future.

Lucy Matthewson, Horticulture Buyer at Waitrose & Partners, says: “We are really excited to introduce this service to our online buyers. The element of surprise is something really fun and we hope our buyers enjoy treating themselves to a beautiful bouquet for their home. ‘

And of course, if you’d rather choose the flowers for your home, you can always browse a huge selection at WaitroseFlorist.com.


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