Moms Deserve More Flower Shop Quantifies What Moms Really Deserve This Mothers Day


Posted 4 months ago. About 5 minutes of reading.

The online flower shop’s bouquets – which include The Unpaid Work Bouquet and The Lack of Childcare Bouquet – cost up to $ 800 billion, reflecting the true value of mothers’ work and the true economic cost of adequately thanking them.

In honour of Mothers’ Day (May 9) this year the Marshall Plan for Moms
(MPM), directed by Girls who code founder Reshma saujani – run the “Moms Deserve More Flower Shop“- an online flower shop highlighting the true value of mothers’ work and the real cost of adequately thanking them. out:

“Working for free to save the economy from disaster should pay women a little extra this year. “

The COVID-19[female[feminine pandemic has been disproportionately devastating to mothers, and especially mothers of color. According to National Center for Women’s Rights, 2.3 million women left the labor market last year, bringing the participation rate of women to 57%, the lowest since 1988. This represents 30 years of progress for women, erased in some months.

So what better time than Mother’s Day to highlight just how hard-working many moms are and the deeply integrated systems and policies that continue to undervalue them?

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“A dozen roses aren’t going to cut it this year,” Saujani says. “The pandemic has escalated what was already a national crisis for working moms, and especially moms of color. This year, we need to mend the broken structure of motherhood in America. Because what moms really have need is a national calculation – one that reinvents our culture and rebuilds a system to really value our work. “

Unlike your typical florist, bouquet prices highlight the different ways our national policies and COVID efforts are failing to adequately support mothers. $ 800 billion unpaid labor bundle is based on news Oxfam data showing that women around the world lost $ 800 billion in income last year because they lost their jobs or left the workforce to care for their families.

Other bouquets in the Moms Deserve More store include:

  • The Lack of childcare bouquet: $ 13,000

  • The bouquet of lost work: $ 36,000

  • The pay gap bouquet: $ 15,000

  • The package of paid leave: $ 9,500

  • The Mental Stress Bouquet: $ 3,500

“We need systemic changes in our policies that pay moms for their work,” Saujani said. “If no one can afford the cost of these bouquets, let’s ask ourselves why we keep asking women to pay this price.”

According to the site, Marshall Plan for Moms doesn’t expect most people to shell out literally thousands of dollars for these bouquets; the organization accepts donations of any size and will use the funds raised to further the organization’s agenda – which includes advocating for public and private sector policies to support all moms, such as paid family leave, child care affordable children, equal pay protection for women, retraining and compensation for mothers forced to give up paid jobs to perform unpaid care work.

“Child care should be accessible to all and affordable for all families, and child care workers should be able to earn a living wage and be treated with dignity and respect,” said Ai-jen Poo, co-founder and executive director of the
National Alliance of Domestic Workers. “For far too long, those in power have devalued caregiving and allowed women, especially women of color, to be forced out of the workforce and caregivers to be underpaid. Parents and caregivers alike. Caregivers do the crucial and difficult job of nurturing the potential of future generations.As a nation, if we are to realize our potential, they must be supported by our public policy, our systems and a culture that values ​​care.

Along with Ai-jen Poo, the Moms Deserve More flower shop is supported by well-known moms and advocates, including comedian Amy schumer; new York
Congressman Grace Meng; Mara Bolis, associate director of Women’s economic empowerment To Oxfam America; and organizations, including
National Center for Women’s Rights, Paid leave for all, PL + US, and Scary mom.

In January, 50 prominent women posted a full-page ad in
The New York Times, calling him Biden administration create a working group dedicated to the implementation of a “Marshall plan for mothers”, ie paying mothers for their unpaid and invisible work; and adopt policies that adequately address parental leave, affordable child care and pay equity. Following the NYT Announcement, Congresswoman Meng introduced the Marshall Plan for Moms (H.Res.121) – a transformative law to help women return to the workforce; and, for the first time, to provide much needed help to mothers who have been severely affected by the pandemic. The MPM was then presented to the Senate by US Senators Amy Klobuchar (D-MN) and Tammy duckworth (D-IL). In February, 50 leading male allies, including Steph Curry, Don cheadle, Colin Farrell and others – signed a letter in the Washington post calling on Congress to support the MPM.

“It’s a unique message for Mother’s Day – always a celebration of moms, but with a more focused perspective on the real cost of motherhood,” and Amy Frisch, General Manager and Head of Client Services at SS + K, the agency that managed the visual identity, website and creative launch of the campaign, said. “It’s time we recognized the financial expenses associated with motherhood. This project was personal. I am a mom and I worked alongside a team of other SS + K moms. By collaborating with Reshma, we knew that we could create a campaign that could make an impact by forcing this long overdue conversation. “

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