Jennifer Huynh on the expansion of modern floral design


It’s spring – by Jennifer Huynh favorite season. “I love spring flowers here in New York,” says Huynh, founder of forward-thinking floral studio Future Flowers. “We have a cold, dark winter – so when spring comes, not only am I happier [in general]but I’m happy to use the new spring flowers that are coming to the markets – the wildflowers and grassy elements that become more abundant during this time.


As founder of Future flowers, Huynh has worked with some of the biggest brands in the country – from fashion and beauty stalwarts like Christian Louboutin and Saie to Cash App, the billion-dollar payment service. Her background in the fashion industry is evident in the beautifully measured aesthetic of her work – never too much, always surprising, eternally new. For all these reasons, we were delighted to ask Huynh to answer some of our burning floral questions: how can we make our home bouquets a little more beautiful? Who does she most want to work with? And why are so many bouquets stuck in seasons long past?

dmtv milkshake jennifer huynh

As for that last question, she has a theory: “The idea behind floral design has grown a lot,” she says. “I think these days we see a lot of artists pushing what floral design can be – so what we might have thought a centerpiece has maybe changed a bit and become more modern. the industry has kind of pushed forward and grown, so these bouquets that we may have seen in the mainstream maybe seem a little dated – just because of the energy and the l abundance of certain flowers and [because] how we use them now has changed.

For more — including a glimpse of the gorgeous curly allium in her studio — tune in!

dmtv milkshake jennifer huynh

dmtv milkshake jennifer huynh

Diana Ostrom, who has written for Wallpaper, Interior Design, ID, The Wall Street Journal and other outlets, is also the author of Faraway Places, a travel newsletter.

Milkshake, DMTV’s first regular series (Design Milk TV), shakes up the traditional interview format by asking designers, creatives, educators and industry professionals to randomly select interview questions from their favorite bowl or container. . During their candid discussions, you will not only gain insight into their personal collections of household items, but also valuable insights into their work, life and passions.


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