Flower power – Wolverhampton florist helps raise pounds for good causes

Nichola Daly, who runs Flowercraft at Chapel Ash, Wolverhampton

From stocking the shelves of a local food bank to funding the purchase of a defibrillator for St. John Ambulance, Flowercraft in Wolverhampton has supported a wide range of charities.

Since May 2020, they’ve donated £1 for every flower order over £30, made online or over the phone, to local charities and good causes in Wolverhampton.

It all started when florist Nichola Daley, who owned the shop in Chapel Ash with her mother Julie, decided to run the Birmingham Half Marathon to benefit the Diabetes Research and Wellness Foundation, after the death of her stepfather, Barry John, following complications caused by Diabetes.

The 57-year-old, who became a grandfather to Nichola Millie’s daughter just before the lockdown, had previously worked as a Royal Mail postman, steward at Molineux and a taxi driver.

Nichola wanted to do something in his memory and raise money for the charity so started training for the half marathon in May 2020. Unfortunately due to Covid restrictions the half marathon did not could not take place in Birmingham that year and the 2021 event was also cancelled. Registrations have been postponed to this year, scheduled for May.

On the day Nichola was due to take her place at the start line of the Great Birmingham Run in October 2020, she was joined by Julie and Millie, now almost two, for a 13.1 mile walk around Wolverhampton.

Three-generation Nichola with mom Julie and daughter Millie

Originally, the Dudley Ladies Running Club member wanted to raise £350 but achieved that within 24 hours of the fundraiser going live on her JustGiving page.

In the end, she raised a total of £773 for the charity which funds diabetes research in the UK and around the world to understand causes, prevention, treatment and management.

Flowercraft’s Charity Pounds program began to ramp up and other causes that benefited in 2020 were Shells Knits and Bits which knits hats for premature babies at local hospitals and The Well food bank.

“We wanted to stick to good local causes and asked for suggestions on Facebook,” says Nichola, 30. “Everyone really loves it when we tell people we’re going to donate £1 from their order.”

Between January and June 2021, donations helped provide Wolverhampton St John Ambulance with a defibrillator for use at local events.

For the rest of the year they continued to support The Well with the Good Shepherd, Simple Acts of Kindness, a lady who knits restless blankets for people with dementia, and the Wolverhampton MS Therapy Centre.

This latest donation came after proceeds from a fundraiser held at Seven Stars in Sedgley were stolen during a pub robbery.

In response, many businesses have come together to raise funds and donate to the charity as a show of support.

“We decided to donate our charity books for the month of July to their charity which was Wolverhampton MS Therapy Center on their behalf,” says Nichola.

The amount raised by Flowercraft in 2021 was £1,624, bringing the total raised since the start of the program to £2,651.

“We are really proud of it and hope we managed to make a small difference in people’s lives during these difficult times,” says Nichola.

The boutique has played a long-standing role in the community since it was opened by Julie in 1983 and next year the team will celebrate its 40th anniversary.

Nichola prepares a customer’s order

They cater to all tastes, from bouquets and handmade ties to vases and arrangements, and for all occasions including Mother’s Day, Valentine’s Day, weddings and funerals.

“What I love is when I deliver flowers and see the person’s face light up because they weren’t expecting it. Many people don’t know they are getting flowers because people have ordered them as a surprise for their birthday or other special occasion.

“We also do a lot of funeral flowers and it’s great to help families create a lasting memory with custom flowers,” says Nichola.

The Charity Pounds fundraiser continues in 2022 and Nichola hopes Valentine’s Day and Mother’s Day orders will help increase donations.

“We always receive a lot more orders for Valentine’s Day and Mother’s Day. Last February with Valentine’s Day we raised £237 which was our highest amount. It’s nice when you get to the end of the month and you add it up and you think ‘it’s going to help somebody’,” she told Weekend.

For more information on Charity Pounds fundraising, visit flowercraftflowers.co.uk or facebook.com/flowercraft


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