A Weymouth florist has been crowned one of the UK’s top florists for the second year running.
Floral Couture by Jay has announced the renewal of its membership in the exclusive Good Florist Guide, which means it can now proudly display the 2022/23 roundel.
The Good Florist Guide is considered the gold standard of floristry and is recognized as the “little black book” of the best British and Irish florists.
There is no purchase to enter the Guide. Floral Couture by Jay had to go through a rigorous evaluation process before being approved, they were then re-evaluated again before being asked to re-enter – much like a MOT.
Commenting on their re-accreditation and receiving the prestigious accolade for the 2nd year in a row, owner Jay Cockett said: “We are delighted to once again be accepted into the Good Florist Guide. We are passionate about all things floral, design, quality and the service we provide to each of our customers, so it’s wonderful to have this recognized. None of this would be possible without my incredible team by my side.
“What is special about our business is that we provide a one-of-a-kind service ensuring that all of our clients leave knowing they are in good hands, whether it is for a funeral, wedding or a bouquet of gifts.”
The florist also had to prove that the whole business lived up to its flowers – its delivery vehicle also had to meet strict criteria to ensure customers got the best service and value.
Caroline Marshall-Foster, editor of the florist industry bible The Florist Magazine, and managing director of Good Florist Guide set it up as a way to ensure customers always receive quality products. from companies that value excellent customer service.
Caroline said: “You can buy flowers practically anywhere these days. But nothing really beats the experience of receiving fabulous flowers from a truly bespoke florist and without it costing an arm or a leg. leg. The Good Florist Guide is my way of sharing all that is good about floristry. It lets consumers know that the florist they use is able and willing to go the extra mile and make all their purchases, small or big, really special.