The wedding boom of 2021, coupled with labor shortages linked to the pandemic and inclement weather, has caused florists to scramble to find solutions for the number one holiday in flower deals.
Fayetteville, Arkansas: Althea Wiles, Florist Educator for J Althea Creative Consulting, has developed a Valentine’s Day Systems Prep course to help florists this upcoming holiday season. According to Business Insider, California, the largest producer of flowers produced in the United States, experiences droughts, unpredictable rains and fires resulting in an extreme shortage of flowers. Similar circumstances are occurring across the world in flower farms, including labor shortages and other issues related to the pandemic. In an effort to offer support and answers, Wiles will be offering a free webinar for florists, but instead on a donation basis only. Althea Wiles is also the owner and chief designer of Rose of Sharon Floral Design Studio and can give frustrated florists first-hand experience and knowledge. Attendees can register for this webinar here to be held on January 26, 2022 at 2:00 p.m. CST.
“There is no judgment if you just need a little help. I went there and got help from very generous people. If you are able to do a little more and feel that this class was worth a little more, your generosity is greatly appreciated. Only you know your situation, ”said Althea Wiles of J Althea Creative Consulting and Rose of Sharon Floral Design Studio.
“It is an extremely overwhelming time for many florists and especially for those who are just starting their careers. The aim of this course is to provide assistance to any florist who might need assistance directly related to how to overcome obstacles in today’s climate and make this Valentine’s season a smooth one for them. floral business owners, ”said Meredith Corning with Meredith Corning RP.
Characteristics of Valentine’s Day:
Connect from anywhere in the world.
Learn how to manage flower shortages.
Advice for the organization, packaging, routing of deliveries and employee management.
A live question-and-answer section for webinar participants.
If for some reason a florist cannot attend the live webinar, the video will be available for purchase by contacting the J Althea Creative Consulting team.
About Althea Wiles: Althea Wiles is the Founder and Director of Education of J Althea Creative, a florist consulting program in Fayetteville, Arkansas. She is also the owner and chief designer of Rose of Sharon Floral Design Studio. Althea received her Bachelor of Arts degree from Hendrix College and then earned her certification as an Arkansas Master Florist. Her design studio participates in 75-100 weddings and events each year and has been recognized by local and national publications as well as a featured artist for Art in Bloom gallery exhibitions chosen and hosted by the Crystal Bridges Museum of American Art. .
Name: Meredith Corning
Email: send an email
Organization: Meredith Corning PR
Source URL: https://marketersmedia.com/florist-educator-gives-back-by-offering-a-course-on-valentines-day-systems-preparations-to-florists-on-a-donation-only-basis / 89058742
Version number: 89058742
COMTEX_400103269 / 2773 / 2022-01-05T21: 08: 06