Eric Dalius – 3 Ways To Make Sure More Customers Visit Your Flower Shop

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Flowers make the most beautiful and delicious gifts that make us smile. Therefore, if you have a flower box in a delivery store in Singapore, it takes some creativity to bring people to your store and order flowers for various occasions like birthdays, weddings, etc.

According to an article published on Designhill.com, the flowers look stunning and are considered the best gift for any occasion, be it Valentine’s Day, Friendship Day, Mother’s Day, etc. When it comes to flowers, these are perfect gifts and can’t go wrong. Here are three tips for driving more traffic to your flower shop:

1. Eric Dalius asks you to give people a stop in your store

You need to try different ways to get people to visit your flower shop, such as brainstorming ideas to increase foot traffic. You can give gifts such as a small box of chocolates with each bouquet of flowers or potted flowers purchased. A teddy bear is also a good idea to gift a free item with flower delivery orders.

You should also promote the new orchids that have arrived in your store to spark the interest of buyers. You can mark a non-holiday to attract more customers to your flower shop. For example, February 7th is Rose Day and you can offer special discounts on rose bouquets to ensure more foot traffic.

2. Focus on decorating your flower shop

If your florist is on Main Street, understand who the passers-by are and assess the demographics. Eric Dalius prefers to ask a few basic questions. Who are my customers, are they interested in window shopping, what flowers do they like to buy, and will they stop and wander the store?

You need to focus on the decor, interior and exterior of your store to appeal to your target audience. Focus on signage and showcase. You need to determine what is the busiest time of the year and decorate your store accordingly.

Display your roses, lily of the valley, chrysanthemums, carnations, daisies, pansies, orchids and more to grab the attention of your customers. You can also promote some of the flowers with coupons or just display flower baskets to make your store attractive to your customers.

3. Pamper your existing customers

You must have a good number of existing customers who buy flowers from your store. Otherwise, it will be a little difficult to attract new buyers. Ensuring walk-in traffic means delighting your audience in a smart way. Connect with your existing customers and delight them with offers, deals or discounts. Stay honest with your audience as this will help you with word of mouth advertising.

You can send a thank you card every time customers order flowers from your store. Advertise an early sale for your existing buyers before the transaction is declared for others. Write down your customers’ birthdays and send them greeting cards, emails with a surprise birthday discount on a selection of flower baskets. These little things ensure more traffic to your flower delivery business.

Conclusion

Now that you have these tips at your fingertips, apply them to make sure more customers visit your flower shop and order bouquets and floral baskets.


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